Expert skincare in the heart of King West

Personalized facials on King Street West for over 10 years. Natural treatments, advanced technology, and Estheticians who know skin.

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  • 25+ years of experience

  • 1,000,000+ facials

  • Every treatment customized

Address

725 King St W, Toronto, Ontario, M5V 2W9

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Getting here

By TTC: take the 504 King streetcar to Bathurst St. We are steps from the stop.

By car: paid street parking is available on King Street West. Bike parking is out front.

Phone

416-366-8558

Email

king@pureandsimple.ca

Hours

  • Mon: 11:00am-07:00pm
  • Tue: 11:00am-09:00pm
  • Wed: 11:00am-09:00pm
  • Thu: 11:00am-09:00pm
  • Fri: 11:00am-09:00pm
  • Sat: 10:00am–06:00pm
  • Sun: 10:00am–06:00pm
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A neighbourhood spa, backed by 25 years of skin expertise

Pure + Simple King West has been part of this neighbourhood for over 10 years. Clients come to us for one reason: skin that gets healthier over time, not quick fixes that fade by next month.

Every treatment starts with your skin, its barrier, its balance and its history. Our Estheticians customize each step, whether you are here for a restorative natural facial or precision technology like Microneedling and Aquabrasion. Both sides of our menu follow the same philosophy: rebuild skin health with restraint, safety, and respect for your skin.

Families have trusted Pure + Simple for generations. We would like to earn that trust from you too.

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Featured Services

Super Hydrating Facial

Super Hydrating Facial

For all skin types, especially dry

Our most popular facial hydrates and brightens your skin for a dewy and plump complexion.

Includes a fully comprehensive facial plus a super hydrating sheet mask and mini oxygen treatment.

  • $135
  • 60 mins
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Dermaplaning Treatment

Dermaplaning Treatment

For most skin types

Reduce the appearance of acne-scarring, uneven skin tone and remove peach fuzz with this non-invasive treatment.

Includes cleansing and finishing products. Treatments do not include traditional facial components.

  • $120
  • 45 mins
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Aquabrasion Facial

Aquabrasion Facial

For sensitive, dehydrated and mature skin

Our most hydrating facial quenches the most dehydrated skin types for a dewy, healthy complexion.

Includes a fully comprehensive facial plus technology: Aquabrasion.

  • $225
  • 75 mins
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View all services

Brands we carry at King West

Carefully chosen lines across Natural + Clean, Pharmaceutical, K-Beauty, and Sun Protection.

What clients say about King West

4.8 ★★★★★ from 309 Google reviews

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"This was my first facial and I’m definitely coming back!"

Ahmed A
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"I've been a long time customer of Pure + Simple King west. All of their facials are great and I do mix it up from time to time. Their products are top notch. Highly recommend!"

Kristine S
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"I highly recommend the Pure + Simple King street location. The staff is very professional and the services are so effective."

Sara G

New to Pure + Simple? Here is what to expect.

Every appointment begins with a skin consultation. Your Esthetician assesses your skin, asks about your routine and concerns, and adjusts each step of your treatment to suit. No two facials here are the same.

Arrive 10 minutes early to settle in. Plan for your full appointment time plus a few minutes afterward if you would like product or routine advice. There is never pressure to buy, education is part of every visit.

Not sure which facial to choose? Call us and we'll guide you.

Call King West

Your skin is unique. Your facial should be too.

Proven. Personal. Pure + Simple.

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