• Pure + Simple

    Face Lift Serum Plus

    50ml / $128.95

    A potent & hydrating cocktail that targets and reduces all visible signs of aging! Combining powerful ingredients - whey protein, hyaluronic acid and natural marine collagen + elastic, it leaves the skin firmer, toned and hydrated. Now with Niacinamide + Panthenol!


This mega strength serum targets and reduces all visible signs of aging, leaving the skin toned, firm and radiant. A powerful blend intensely hydrating aloe vera and algae extract, marine collagen and elastin to increase skin firmness, ceramides to strengthen skin barrier and pantheon to improve moisture retention in skin.

  • Hydrates the deepest layers of skin by improving moisture retention
  • Strengthens and supports skin’s natural moisturizing factor
  • Targets uneven skin tone and imperfections
  • Dimishes visible signs of aging
  • Tones and firms the skin for a sculpted look
  • Regulates production of sebaceous oils

Key Ingredients:

  • Marine Collagen + Elastin: Supplements and stimulates the skin’s own collagen production, resulting in more supple skin texture, while increasing firmness and elasticity.
  • Whey Protein: This regenerating protein aids the lipid barrier repair and helps reduce roughness, making the skin smoother and softer.
  • Honey: Acts as a humectant to attract and lock in moisture, and keep water from evaporating from our skin.
  • Hyaluronic Acid: Holding 5x its weight in moisture. It is the most effective ingredient to help the skin retain moisture.
  • Ceramides: These are moisturizing factors that are naturally found in the skin. They help in moisturizing & protecting the skin from harmful external & reduce the appearance of wrinkles.
  • Niacinamide: A water-soluble vitamin (B3) that minimizes enlarged pores, improves uneven skin tone, softens fine lines and wrinkles, diminishes dullness, and strengthens a weakened surface. It also reduces inflammation to minimize redness and blotchiness from allergic reactions & acne.
  • Panthenol: Hydrates skin by improving moisture retention in the skin.

Nut Free, Gluten Free

Available in 50ml/100ml size.


Water, Glycerin*, Hydrolyzed Elastin, Soluble Collagen, Niacinamide, Water, Honey, Phospholipids, Sphingolipids, Hyaluronic Acid, Panthenol, Whey Protein, Sodium Benzoate, Potassium Sorbate, Water, Algin, Aloe Barbadensis Powder*

*Organic Ingredients


  • Apply 1-2 pumps directly onto skin after cleansing and toning
  • Follow with regular skincare routine

Customer Reviews

Based on 21 reviews
Skin Type: Oily
Age: 31–40

A staple, please dont stop making this!

Skin Type: Sensitive
Age: 41–50

This product leaves my skin feeling plumped without leaving a heavy feeling on my face. I'm on my third bottle now and will continue to purchase.

R. (CA)
Skin Type: Sensitive
Age: 41–50
Can't live without it!

This serum leaves my skin hydrated, plumped and young looking. I'm on my third bottle now. Will continue to purchase!

Joyce B. (CA)
Skin Type: Sensitive
Age: 61–70

Face Lift Serum Plus

Gaby (CA)
Skin Type: Sensitive
Age: 41–50
Miracle serum!

After reading the past reviews, I decided to try this serum. It is absolutely amazing! My skin was consistently dry and rough no matter what moisturizer I used. I also have periodic break outs so I also have to be careful what I use. Since using this for just 2 weeks I’ve seen a major difference in terms of the tightness, softness, and how smooth my skin is. My pores also look a bit smaller, with no break outs. Love, love this serum and would recommend this line - I also use the exfoliation cleanser! Would a toner in the Minimalist line be developed soon?? :)