About Pure+Simple King West

Pure+Simple King West has been offering a personalized, all-natural skincare experience to clients for over 10 years. Backed by Ayurvedic principles and founded by holistic beauty expert Jean Eng, Pure+Simple’s King West location serves clients seeking to take care of their skin from the inside out.

Our holistic wellness spa uses natural products and is staffed with aestheticians who are experts in their field. We are committed to creating treatment plans that best suit your lifestyle and individual needs.

We look forward to being part of your skincare journey!

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Gina Kim

King West - Store Owner
Who was most impactful in your life or who shaped your views of the world today? Who was your influencer? What would you say to them?  

My husband is the biggest influencer who shaped my views of the world today. He is a true example of living life to the fullest and enjoys each day. In spite of his exhausting work schedule, he always puts 100% of his efforts on each project passionately. Thanks to his influence, there have been less frustrating moments and I feel less afraid of challenges coming ahead. 

What have your customers taught you?

You don’t need plastic surgery to be beautiful. Find your own beauty. 

What about your business and customers inspire you each day

I went into our spa one day. And greeted my staff as normal. And this is how our conversation went with one of my staff who was relatively new at the time.
Me: How are you doing A?
A: I couldn’t be happier these days.
Me: what is it that makes you feel so happy?
A: It was my dream to work at Pure+simple when I went to esthetic school 5 yrs ago. And here I am at Pure + Simple as an esthetician.

It is this type of feedback that continuously reminds me of our mission of our business. It also drives me to learn continuously to become a better leader and work each day with passion

Remember our business mission, continuously learn to be a better leader and work with passion!

Your best life hack for a busy woman?

Don’t underestimate small tasks in your day. Brilliant ideas come up during shower, 3 min meditation can help to achieve critical mindset and a warm cup of tea brings your positive energy back. 

Best skincare tip for women on the run?

I keep our Minimalist Rose Hydra Boost in my purse all the time. It gives an instant comfort to my skin during the busy day and a glow after is a bonus 😊  

Top tip for those looking to work in the Spa and beauty industry?

Be analytical. There are a lot of myths/hypes and fake technology/products in the beauty industry. Just being able to distinguish right from the other will save you in many ways. 

What would be your advice to all the young women out there who aspire to become entrepreneurs and start their own businesses?

One of the most basic principles in Economics is ‘Rational people think at the margin.’. Evaluate your product values from the customer’s point of view and not from your own. 

Your One Stop Beauty Solution in King West

Come Say Hello

Pure+Simple King West is conveniently located in Downtown,
Toronto at the intersection of Bathurst St and King St W.

Located on the south side of King St West in between Bathurst St and Stanley park.


Opening Hours

Monday : 11:00 am - 7:00 pm

Tuesday : 11:00 am - 9:00 pm

Wednesday : 11:00 am - 9:00 pm

Thursday : 11:00 am - 9:00 pm

Friday : 11:00 am - 9:00 pm

Saturday : 10:00 am - 6:00 pm

Sunday : 10:00 am - 6:00 pm

Our Spa Services

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  • About Pure + Simple

    Pure + Simple is an all-natural skincare and wellness spa for customers seeking products and services that are consistent with their healthy natural lifestyle.

    What we put on our skin is absorbed into our bodies' circulatory system, meaning it can contribute or detract our overall health. Beauty is a result of good health; that's why we only carry skincare brands that have safe + natural ingredients. Every product you see on our shelves is free of harmful ingredients like parabens, petrochemicals, silicones, phthalates, sulfates, or synthetic fragrances + dyes.

    Additionally, our natural + high-tech facial treatments are designed with a holistic approach to achieving professional results.

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