• Pure + Simple

    Hydration Serum

    50ml / $51.95

    Hello hydration! A seaweed-based serum to soothe + hydrate skin while reducing sensitivity + redness.

    Save with a set

    Save when you get the Hydration Serum as part of our Besties Set.


With its nutrient-rich formula, this serum helps recharge your skin at the cellular level with its soothing + hydrating properties.

Key Ingredients:

  • Aloe Vera + Kelp base: Makes this one of our most hydrating + softening serums.
  • Vitamin F, Phragmites Communis Extract + Pria Cocos Extract: Ingredients known for their ability to reduce inflammation + skin sensitivity. Natural plant-derived active ingredients work together to provide high levels of hydration.

Vegan, Nut Free

Available in 50ml/100ml size.


Water, Glycerin, Linoleic & Linolenic Acid, Phragmites Communis Extract & Poria Cocos Extract, Bellis Perennis (Daisy) Flower Extract, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate & Potassium Sorbate, Algin, Aloe Barbadensis (Aloe Vera) Powder*.

*Certified Organic


  • Apply 1-2 pumps to face and neck after cleansing + toning.
    Do not rinse.
  • Follow with your regular skincare routine.
  • Use day and night for best results.


For extra protection and hydration, layer over top your favourite collagen serum

Customer Reviews

Based on 43 reviews
Shon (CA)
Skin Type: Combination
Age: 31–40
Works great

Using it for the first time and it works great

Nancy (CA)
Skin Type: Sensitive
Age: 61–70
Nice product

Loving this serum.

S. (CA)
Skin Type: Sensitive
Age: 41–50
Everyday serum

I just love using this serum on a daily basis. It has a nice consistency and works well for my dry/sensitive eczema prone skin. Definitely a product I would recommend.

Clara (CA)
Skin Type: Combination
Age: 41–50

I’ve used this serum for years. My most essential product in my bathroom!

P. (CA)
Skin Type: Sensitive
Age: 21–30
My hydration staple

I keep coming back to this hydration serum - it's gentle, effective, and lightweight. On the handful of occasions where I don't use it, I notice my skin is more susceptible to flakiness and feeling dry and tight (in a bad way) Highly recommend!!