• Pure + Simple

    Hydration Serum

    100ml / $91.95

    Hello hydration! A seaweed-based serum to soothe + hydrate skin while reducing sensitivity + redness.

    Save with a set

    Save when you get the Hydration Serum as part of our Besties Set.


With its nutrient-rich formula, it will help recharge your skin at the cellular level with its soothing + hydrating properties.

Vegan, Nut Free

Also available in 50ml

Key Ingredients:

Aloe Vera + Kelp base: Makes this one of our most hydrating + softening serums.

Vitamin F, Phragmites Communis Extract + Pria Cocos Extract: Ingredients known for their ability to reduce inflammation + skin sensitivity.Natural plant-derived active ingredients work together to provide high levels of hydration.

On the Blog: http://www.holisticvanity.ca/winter-beauty-tip-bundle-up-your-skincare/


Water, Glycerin, Linoleic & Linolenic Acid, Phragmites Communis Extract & Poria Cocos Extract, Bellis Perennis (Daisy) Flower Extract, Hydrolyzed Corn Starch, Beta Vulgaris (Beet) Root Extract, Sodium Benzoate & Potassium Sorbate, Algin, Aloe Barbadensis (Aloe Vera) Powder*. *Certified Organic


Apply 1-2 pumps to entire face and neck after cleansing + toning. Do not rinse. Follow with your regular skincare routine. Use day and night for best results.


For extra protection and hydration, layer over top your favourite collagen serum

Customer Reviews

Based on 17 reviews
Skin Type: Combination
Age: 21–30
Amazing product

I used to have dry skin during winter months and this serum has done wonders to my skin. Now I absolutely swear by this product during the entire year!

Skin Type: Combination
Age: 21–30
Hydrating and soothing!

Great serum! I have dehydrated skin and am always recommended to add a serum to my routine. This one is light, effective and hydrating.

Amazing Serum!

This is the best serum I have ever tried. It hydrates my face and makes my skin look great.


I wish I found this serum sooner! Moisturizer never seemed to do ANYTHING for my dry, thirsty skin but since using this I always have smooth, flake free skin. It makes it way easier to apply makeup now too since I don't have to deal with dry patches anymore. Just use a pump or two and let it soak into your skin for a few minutes before applying anything else. SO worth it!

Great serum

I have sensitive skin (allergies, eczema) that is also prone to breakouts so I'm very cautious about introducing new products or deviating from my routine. This serum has been a game changer for me. It is very lightweight and keeps my skin hydrated and happy during both the winter and summer months.