Its milky formula encourages cell regeneration and collagen production, giving your skin a healthy glow.

Great for dull, maturing skin types that need a brightening boost.

Key ingredients:

  • Vitamins A and E: Improve skin immunity + help in cell regeneration.
  • Vitamin C: Stimulates skin's own collagen production, resulting in a firmer, glowing complexion

Vegan, Nut Free


Aloe barbadensis (aloe vera) leaf juice, Helianthus annuus (sunflower) seed oil, glycerin, Lactobacillus/Portulaca oleracea ferment extract, leuconostoc/radish root ferment filtrate, Populus tremuloides (aspen) bark extract, Rosa damascena (rose) flower water, ascorbic acid/orange/Citrus limon/Citrus aurantifolia polypeptides, Chlorella vulgaris extract, Carthamus tinctorius seed oil, Spilanthes acmella flower/leaf/stem extract, Astragalus membranaceus root extract, ubiquinone, tocopherol, Rosa mosqueta (rosehip) seed oil, Helianthus annuus (sunflower) seed oil unsaponifiables, ferulic acid, Chlamydomonas reinhardtii extract, Cassia angustifolia seed polysaccharide, hydrogenated lecithin, Rosmarinus officinalis (rosemary) leaf extract, Citrus sinensis (blood orange) peel oil, Rosa damascena (rose) flower oil, bisabolol, sodium phytate, glyceryl caprylate, sodium anisate, sclerotium gum, xanthan gum, alcohol

*Organic Ingredients


  • Apply 1-2 pumps to entire face and neck after cleansing + toning.
    Do not rinse.
  • Follow with your regular skincare routine.
  • Use day and night for best results.


  • This nourishing but light serum can be used alone for more oily skin or under a richer moisturizer.
  • For added anti-aging benefits, use in conjunction with Pure + Simple's Collagen Elastin

Customer Reviews

Based on 28 reviews
Y.L. (CA)
Skin Type: Sensitive
Age: 51–60
Wrong ingredient list

Please update the ingredients so customers can make informed choices about your products. The correct ingredients include: Water/Eau, Chondrus crispus (carrageenan), Citric Acid, Glycerin, Aloe barbadensis (aloe vera) leaf juice, Prunus armeniaca (apricot) kernel oil, Squalene, Methylsilanol mannuronate, Beta Glucan, Rosa damascena (rose) flower water, etc.

Shailee (CA)
Skin Type: Sensitive
Age: 21–30
Rehydrates my skin

Amazing in the summer after a long sunny day or for rehydrating your dry skin in the winter months.

Skin Type: Sensitive
Age: 41–50
Love it!!

I’ve been using this serum for a decade now. And I love it!!

Nicki K. (CA)
Skin Type: Combination
Age: 31–40

I have always had uneven skin and acne prone skin. Ever since I started using this I have found my skin is brighter and less breakouts!

Elizabeth (CA)
Skin Type: Normal
Age: 61–70
Vitamin C Serum

I’ve just started using the serum. I can feel it going into my skin with the tingle of the citrus. Gives my skin a really nice glow.