• Collagen – The Game Changer


    It really seems to be the ‘in thing’ right now. And it’s everywhere! It’s a filler, it’s a skin care product, it’s even a drink!!! Yup, collagen has really become the ‘go-to guy’ for just about everything under the sun. But what is it?! What can it do for you?

    Well, the word collagen is actually a greek one. The name collagen comes from kolla meaning glue and the suffix -gen denoting producing. It’s the main component of connective tissue and is the most abundant protein in mammals, making up approximately 25% to 35% of the whole-body protein content. That means it’s in everything . . . bones, skin, eyes, skin, muscle, skin . . . you see where I’m going with this, right?

    So what does all this have to do with aging?! Well, this IS aging. Simply put, by the time we reach the age of 30 the natural production of collagen in our skin has dropped drastically! When that happens, the natural fibers (or ‘glue’) begin to weaken and the skin gets drier. As this process begins, the ‘glue’ dissipates and the skin begins to sag and crease – much like the spine of a book. The more collagen we lose, the drier and weaker the skin gets; and the more we use our faces to express thought and/or feeling, the deeper and more permanent the creases become. That’s when we get the dreaded WRINKLE!!! You can almost hear the ominous organ music and thunder cracking, can’t you?

    Here’s how we can help. We have a number of solutions to help slow the degradation of your precious skin, but the most effective of these is our Collagen Elastin product line. These serums are water based so that it’s easier for the fluid to be absorbed. The collagen we use is marine based (most others are bovine), which means that the molecules themselves are small enough to penetrate through the pores, whereas many others tend to sit on the surface of the skin. These amazing little guys bond to the natural water molecules in the skin and plump up hydration levels, evening out skin tone and pushing wrinkles outward. Because the combination of collagen and water molecules are now bigger, they are unable to escape out of the skin, making a moisture barrier and preventing much needed hydration from escaping the pores. But the miracle doesn’t stop there! Our collagen has also been known to kick start your own production levels. Like craves like…so when you provide your body with the collagen it seeks, in effect, you trick it into producing more. I won’t go so far as to say it ‘reverses’ aging, but it certainly does slow it down!

    In effect, these products not only reduce the look of aging, but also give the internal health of your skin a major boost! It’s really no surprise that these products are Pure + simple’s calling card and have become so popular that our brand is now synonymous with collagen!


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