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How to make your pursuit of beauty meaningful

Our co-founder, Jean Eng says..


“Beauty is health, for you + the planet.”


We know that everything we put on our face has a direct impact on our health, which is why the use of plant-based, natural, healthy ingredients cannot be stressed enough. Something as simple as choosing your skincare can go a long way in protecting your health + that of the environment, but in this increasingly ‘green-washed’ industry, some products are marketed to appear healthier, safer + more eco-friendly than they actually are.


This Earth Month, we want to dig deeper into how choosing your beauty products wisely is a bigger deal than you think. Whether you’re a business or a consumer, we all have a major responsibility to care for the planet that sustains us. Think of it as a cycle of sustainability where you support yourself + the people you do business with, creating a healthier + stronger community for all to thrive.


When a company wants to make a difference, they implement sustainability efforts like using locally sourced + organic ingredients, implementing zero waste strategies, etc. As a customer, it is important that you pay attention to where your dollars are spent and its consequences. By purchasing from businesses that are actually trying to make a difference, you not only encourage your own good health + wellness, but are participating in the bigger picture. Instead of giving in to the whitewashed market + adding to the atrocities our environment suffers, you can make a difference by making the right choice.


Here are 3 ways you can make your pursuit of beauty more meaningful:


Do Your Research




Look into the companies you do business with + make a conscious decision to support the efforts of businesses trying to do good. Use your voice to demand more environmentally-friendly products + packaging. These demands will influence both small companies + large corporations alike.


Looking at ingredients is a great place to start. Were they sourced naturally or are you infusing chemicals in your bodies, homes + communities? Were animals harmed during testing? Look for companies that make a conscious effort to save the planet and your health. Third party certificates are a great way to establish legibility. Organizations like CertClean, Think Dirty App + Leaping Bunny are great resources to help you make a well-informed decision.



Shop Local



This is best explained by Michael H. Shuman, author of the book Going Local.


"Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably…”


We thrive in a community where each member does their part to support + sustain the environment. It’s up to us to help each other out! Local businesses are often people who strive to make a difference through their entrepreneurial spirit + passion-driven goals. They bring business into their neighbourhoods, ground the community and feel like home. Supporting local businesses makes a bigger impact, benefiting communities as a whole.


Post Consumption: Recycling



This one’s a no-brainer. We all know that waste has a huge negative impact on the environment. Something as simple as separating your waste can majorly contribute to the circle of sustainability. Not only do you prevent air + water pollution, you save energy + lower the cost of production as manufacturers don’t have to create from scratch.


Change happens when we all work together. It starts with us - our health, our homes, our surroundings. We can’t avoid the fact that everything we do for ourselves has consequences. All it takes is a bit of thought to make things beautiful - for us + the planet.


Join the conversation + be a part of the movement! We’ll be hosting an enlightening discussion on April 16 at P+S Yorkville - moderated by Alanna Mitchell, award-winning Canadian Science Journalist. Our panelists include:


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PS Collagen Elastin 50ml

PS Collagen Elastin 50ml

Your skin is thirsty, feed it!Our Collagen Elastin is a powerful smart-aging serum to ward off the signs of aging to maintain healthy + youthful skin! With 5% Marine Collagen +  Elastin as one of the main ingredients, this high performing, lightweight serum rebuilds your skin’s Collagen + supports natural collagen production, making it a highly effective anti-aging product.Nut FreeAlso available in 100mlKey Ingredients5% Water soluble Collagen +  Elastin: Fast-absorbing ingredients that helps rebuild the skin's collagen.Super hydrating Honey, Ceramides + Hyaluronic Acid:  Reduces fine lines, acne + rosacea.Algae +  Aloe Vera: Calm and soothe skin, making this product suitable for all skin types. On the Blog: Do you really need a toner?http://www.pureandsimple.ca/collagen-the-game-changer.html ..

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PS Sensitive Cleansing Milk 100ml

PS Sensitive Cleansing Milk 100ml

Meet your perfect daily face-wash.This 2-in-1 milky cleanser + makeup remover gently cleanses, hydrates + plumps your skin. Suitable for dry + dehydrated skin, this creamy cleanser gently removes makeup + impurities without stripping essential moisture or irritating sensitive skin types. Safe to use around the eye area.Nut FreeKey ingredients- Marine Collagen: Supplements + stimulates skin’s natural Collagen production, providing hydration to help plump dull, dehydrated skin.- Oat Protein: Helps reduce inflammation + calms reactive skin- Jojoba Oil: Suitable for all skin-types, it nourishes + protects skin without clogging pores. ..

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PS Hydration Serum 100ml

PS Hydration Serum 100ml

Hello radiance!Gentle enough to use daily, this potent serum is designed to hydrate + reduce skin sensitivity. With its nutrient-rich formula, it will help recharge your skin at the cellular level with its soothing + hydrating properties.Vegan, Nut FreeAlso available in 50mlKey ingredients:Aloe Vera + Kelp base: Makes this one of our most hydrating + softening serums.Vitamin F, Phragmites Communis Extract + Pria Cocos Extract: Ingredients known for their ability to reduce inflammation + skin sensitivity.Natural plant-derived active ingredients work together to provide high levels of hydration. On the Blog: Winter Skincare Tipshttp://www.holisticvanity.ca/winter-beauty-tip-bundle-up-your-skincare/ ..

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