Its milky formula encourages cell regeneration and collagen production, giving your skin a healthy glow.

Great for dull, maturing skin types that need a brightening boost. 

Key ingredients:

  • Vitamins A and E: Improve skin immunity + help in cell regeneration.
  • Vitamin C: Stimulates skin's own collagen production, resulting in a firmer, glowing complexion

Vegan, Nut Free


Aloe barbadensis (aloe vera) leaf juice, Helianthus annuus (sunflower) seed oil, glycerin, Lactobacillus/Portulaca oleracea ferment extract, leuconostoc/radish root ferment filtrate, Populus tremuloides (aspen) bark extract, Rosa damascena (rose) flower water, ascorbic acid/orange/Citrus limon/Citrus aurantifolia polypeptides, Chlorella vulgaris extract, Carthamus tinctorius seed oil, Spilanthes acmella flower/leaf/stem extract, Astragalus membranaceus root extract, ubiquinone, tocopherol, Rosa mosqueta (rosehip) seed oil, Helianthus annuus (sunflower) seed oil unsaponifiables, ferulic acid, Chlamydomonas reinhardtii extract, Cassia angustifolia seed polysaccharide, hydrogenated lecithin, Rosmarinus officinalis (rosemary) leaf extract, Citrus sinensis (blood orange) peel oil, Rosa damascena (rose) flower oil, bisabolol, sodium phytate, glyceryl caprylate, sodium anisate, sclerotium gum, xanthan gum, alcohol

*Organic Ingredients


  • Apply 1-2 pumps to entire face and neck after cleansing + toning.
    Do not rinse.
  • Follow with your regular skincare routine.
  • Use day and night for best results.


  • This nourishing but light serum can be used alone for more oily skin or under a richer moisturizer.
  • For added anti-aging benefits, use in conjunction with Pure + Simple's Collagen Elastin

Customer Reviews

Based on 26 reviews
Skin Type: Sensitive
Age: 41–50
Love it!!

I’ve been using this serum for a decade now. And I love it!!

Nicki K. (CA)
Skin Type: Combination
Age: 31–40

I have always had uneven skin and acne prone skin. Ever since I started using this I have found my skin is brighter and less breakouts!

Elizabeth (CA)
Skin Type: Normal
Age: 61–70
Vitamin C Serum

I’ve just started using the serum. I can feel it going into my skin with the tingle of the citrus. Gives my skin a really nice glow.

Elinor L. (CA)
Skin Type: Oily
Age: 61–70
Vitamin C Serum

Love it! Great moisturizer and brightens my skin.

Debbie (CA)
Skin Type: Combination
Age: 41–50
glowy hydration

I tried the Vitamin C serum about 10 years ago after I turned 30, but I didn't notice any changes so I stopped using it. I've recently been reading more articles about the benefits of vitamin C in your skincare regimen so I decided to try it again, Perhaps it's because I'm now older and my skin has changed, but I really see why it's so popular. This serum is easily absorbed, provides great glowy hydration and improves skin texture. It's now a staple in my regimen.