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How to make your pursuit of beauty meaningful

Our co-founder, Jean Eng says..

“Beauty is health, for you + the planet.”

We know that everything we put on our face has a direct impact on our health, which is why the use of plant-based, natural, healthy ingredients cannot be stressed enough. Something as simple as choosing your skincare can go a long way in protecting your health + that of the environment, but in this increasingly ‘green-washed’ industry, some products are marketed to appear healthier, safer + more eco-friendly than they actually are.

This Earth Month, we want to dig deeper into how choosing your beauty products wisely is a bigger deal than you think. Whether you’re a business or a consumer, we all have a major responsibility to care for the planet that sustains us. Think of it as a cycle of sustainability where you support yourself + the people you do business with, creating a healthier + stronger community for all to thrive.

When a company wants to make a difference, they implement sustainability efforts like using locally sourced + organic ingredients, implementing zero waste strategies, etc. As a customer, it is important that you pay attention to where your dollars are spent and its consequences. By purchasing from businesses that are actually trying to make a difference, you not only encourage your own good health + wellness, but are participating in the bigger picture. Instead of giving in to the whitewashed market + adding to the atrocities our environment suffers, you can make a difference by making the right choice.

Here are 3 ways you can make your pursuit of beauty more meaningful:

Do Your Research

Look into the companies you do business with + make a conscious decision to support the efforts of businesses trying to do good. Use your voice to demand more environmentally-friendly products + packaging. These demands will influence both small companies + large corporations alike.

Looking at ingredients is a great place to start. Were they sourced naturally or are you infusing chemicals in your bodies, homes + communities? Were animals harmed during testing? Look for companies that make a conscious effort to save the planet and your health. Third party certificates are a great way to establish legibility. Organizations like CertClean, Think Dirty App + Leaping Bunny are great resources to help you make a well-informed decision.

Shop Local

This is best explained by Michael H. Shuman, author of the book Going Local.

"Going local does not mean walling off the outside world. It means nurturing locally owned businesses which use local resources sustainably…”

We thrive in a community where each member does their part to support + sustain the environment. It’s up to us to help each other out! Local businesses are often people who strive to make a difference through their entrepreneurial spirit + passion-driven goals. They bring business into their neighbourhoods, ground the community and feel like home. Supporting local businesses makes a bigger impact, benefiting communities as a whole.

Post Consumption: Recycling

This one’s a no-brainer. We all know that waste has a huge negative impact on the environment. Something as simple as separating your waste can majorly contribute to the circle of sustainability. Not only do you prevent air + water pollution, you save energy + lower the cost of production as manufacturers don’t have to create from scratch.

Change happens when we all work together. It starts with us - our health, our homes, our surroundings. We can’t avoid the fact that everything we do for ourselves has consequences. All it takes is a bit of thought to make things beautiful - for us + the planet.

Join the conversation + be a part of the movement! We’ll be hosting an enlightening discussion on April 16 at P+S Yorkville - moderated by Alanna Mitchell, award-winning Canadian Science Journalist. Our panelists include:

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